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Margin and markup calculator

Margin is profit as a share of the price; markup is profit as a share of the cost. A $60 item sold for $100 has a 40% margin and a 66.7% markup. Enter any two numbers below to get the rest, including the price you need after card and marketplace fees.

Cost per unit

What you pay for one unit (purchase or production cost)

Selling price

Before sales tax or VAT

Fees, extra costs and quantity (optional)

Fees as % of price

Card processing (often 2.9%), marketplace or commission

Other costs per unit

Shipping, packaging, fixed transaction fee

Quantity

Units sold, for total profit

Round the price

Profit margin: –
Markup: –
Selling price: –
Cost per unit: –
Gross profit per unit: –
Net profit per unit: –
Net margin (after fees): –
Total net profit: –

Convert markup and margin

Markup

Margin

Type in either box. Full table: markup to margin chart.

Price a whole product list

Paste one product per line, as name, cost or just the cost. Prices use the target margin, fees, extra costs and rounding above.

Target margin for the list

Know which products and customers really make your margin

A margin calculator prices one item. Valcenra shows why your actual margin moved month to month: price, volume and product mix, reconciled to your books.

See price-volume-mix analysis

How to calculate margin and markup

You want	Formula	Example (cost $60, price $100)
Profit margin	(Price − Cost) ÷ Price	$40 ÷ $100 = 40%
Markup	(Price − Cost) ÷ Cost	$40 ÷ $60 = 66.7%
Price for a target margin	Cost ÷ (1 − Margin)	$60 ÷ (1 − 0.40) = $100
Price for a markup	Cost × (1 + Markup)	$60 × 1.667 = $100
Maximum cost for a margin	Price × (1 − Margin)	$100 × 0.60 = $60
Margin from markup	Markup ÷ (1 + Markup)	0.667 ÷ 1.667 = 40%
Markup from margin	Margin ÷ (1 − Margin)	0.40 ÷ 0.60 = 66.7%

The most common pricing mistake

Adding your target margin to cost gives a lower margin than you think. To earn a 30% margin on a $70 item, the price is $70 ÷ 0.70 = $100. Adding 30% to cost gives $91, which is only a 23.1% margin, so you'd lose $9 on every sale compared with your plan.

Include fees in your price

Card processors and marketplaces take a percentage of the price, not the cost. With a 2.9% card fee, a $100 sale leaves you $97.10, so a 40% margin before fees is 37.1% after them. To hit a margin after fees, use: Price = (Cost + other costs) ÷ (1 − Margin − Fee %). The calculator does this when you open "Fees, extra costs and quantity".

More detail: margin vs markup, explained with examples.

Questions

How do I calculate profit margin?

Profit margin = (selling price − cost) ÷ selling price × 100. An item that costs $60 and sells for $100 has a 40% margin.

How do I calculate markup?

Markup = (selling price − cost) ÷ cost × 100. An item that costs $60 and sells for $100 has a 66.7% markup.

What price gives me a 30% margin?

Price = cost ÷ (1 − 0.30). For a $70 cost, the price is $100. Adding 30% to cost ($91) gives only a 23.1% margin.

How do I convert markup to margin?

Margin = markup ÷ (1 + markup). A 50% markup is a 33.3% margin; a 100% markup is a 50% margin.

Should fees be included in margin?

For pricing decisions, yes. Card processing and marketplace fees are taken as a percentage of the price, so a 30% margin before a 3% fee is about 27% after it. The calculator shows both.

Can margin be more than 100%?

No. Margin is profit divided by price, so it can't reach 100% unless the cost is zero. Markup has no upper limit: selling a $10 item for $50 is a 400% markup and an 80% margin.

Last reviewed 27 September 2026.